Challenge: A small law firm was struggling with growth issues. The principal was growing the practice under a traditional law firm model. He was having difficulty finding the right attorneys for the practice, largely due to conflicts between his values and personal mission for the business, which had a strong social entrepreneurial element.

Solution: By working with the principal, we clarified his mission and values in a way that it made sense to shift the business model completely. Since the core competencies were centered on a specialized area of real estate, the firm was recast as a business instead of a law practice. The principal was then able to bring in the types of attorneys and other professionals who could easily understand and support the company’s vision.

Outcome: Within a year, the firm grew substantially, and profits more than doubled.